Trump the One-Note Song: Me, Me, and Only Me
For anyone who thinks that Trump
is not the savvy self-promoter he is, of himself, his name, his line of products
(steaks, vodka, personal jets, towers, etc.), or anything else with the Trump
label that shows he is an expert pitchman, well, think again. The story in question
follows below.
Trump in a word would shame a
slick used car salesman. He is an expert showman – a Flim-Flam man par
excellence. He could hide his grandmother’s dentures and sell her peanut brittle
for Christmas and never blink an eye.
We see and hear it every single day, everywhere, all
the time following his outrageous comments that garnish him free airtime and attention that he thrives on. He is effective
and the media laps it up. One does not have to wonder why, either. It's about ratings: his and the media's. Call it the new “Trump-Media Symbiotic Relationship
Show.”
Here is the story I reference
from
Market Watch.
Republican front-runner
Donald Trump has received the equivalent of $1.9 billion in free advertising
due to intense media coverage, a report said Tuesday.
The New York Times, using data from mediaQuant, says Trump’s
free advertising is based on media coverage and the equivalent advertising
rates.
Trump’s coverage pales to his
nearest rival, Sen. Ted Cruz, who has earned $313 million [in free media
attention].
The free media has helped
Trump vault to the top of the Republican presidential standings despite the
paltry $10 million in paid advertising, which is only the sixth highest of all
candidates.
Former Florida Gov. Jeb Bush
spent the most, $82 million, and Florida Sen. Marco Rubio spent the second-most
at $55 million.
On the Democratic side, Hillary
Clinton has earned $746 million to Sen. Bernie Sanders $321 million in free air
time. They each have spent $28 million on Ads.
As Yogi
Berra was fond to say: “It’s ain’t over till it’s over.”
Thanks for stopping by. A lot
more is in store until November 8, 2016. Stay tuned.
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